Tuesday, February 21, 2017

PR tips on social media for marketing success

Achieve Marketing Success Using These PR Social Media Tips

Do you hope to improve PR campaigns with social media marketing? It’s a lot easier to achieve social media success with PR than you might think.

The best way to reach your desired levels of social media success is to make sure that you’re up to date on all social media marketing tactics and available tools. In an effort to help you get up to date, we will share many of our favorite PR social media tips with you right now.

When all's said and done, creating an excellent and effective social media public relations campaign is certainly possible. And if you follow the guidelines that we share with you today, your chances of success will greatly improve.

4 Tips to Achieve PR Social Media Marketing Success

·        Improve future posts by analyzing past content – the best way to improve future posts when analyzing social media management tactics is to look over your biggest social media successes and failures. By reviewing previous posts, you’ll be able to figure out what worked, and more importantly, you’ll be able to figure out what didn’t work. After performing past post content analysis, you can then cherry pick the types of content that your audience resonates with the most. And then you can focus on creating that specific type of content so that you can share it with them and achieve success again and again in the future.
·        Use images to grab your audience’s attention – whether promoting your content on Twitter, Facebook, or any other social media platform for that matter, you have to do everything that you can in order to grab your audience’s attention. A simple way to get their attention is to share interesting or even provocative images. Once you begin to use images on all of your social media posts, you’ll notice that your audience will interact with you on social media more and more. Please use this suggestion and take full advantage so that you can develop an engaging audience that interacts with the information that you share.
·        Use multiple content formats when sharing information on social media – the best way to achieve marketing success for your PR campaigns on social media is to remember to switch up the types of content that you share on the site. As an example, let’s say you regularly share links to articles on your blog. Sure, many of your blog visitors will appreciate this content and really enjoy it. But there are many people on social media websites that really don’t like reading blogs. Some might prefer to watch videos. Others might enjoy an engaging infographic. Still others might prefer to hear what you have to say on a podcast. When sharing info on social media, switch it up regularly to provide an opportunity to capture as much of your potential audience as possible through varying content.
·        Deliver content on a consistent basis – today’s final tip is to remind you to deliver content on a consistent basis in order to achieve PR social media success. Your social media contacts want to engage with your business. The best way to help them engage is to consistently provide content so that they can continue to interact with your business online.

Conclusion

It’s easier to achieve PR social media marketing success than you think. Use these tips and guidelines and start achieving real world, lasting success today.

Author Bio
Wendy Dessler
Title: Super-Connector at OutreachMama

Wendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.

Sunday, February 19, 2017

Using Social Media to Launch a Successful PR Campaign

Social media can be a powerful business tool if you know how to use it. And when it comes to launching PR campaigns, getting your message out there on social media is definitely going to provide a major boost in visibility to say the least.

It requires planning, patience, and execution to come up with a sound social media strategy when implementing it in conjunction with PR. In an effort to get this right, it helps to know powerful social media tips that will make launching a successful PR campaign easier than you might imagine.

To help you get your PR campaign off the ground on social media the right way, we will share our favorite campaign tips with you right now.

7 Tips to Launch a Successful Social Media PR Campaign

Social media websites can be a powerful PR tool when you know how to use them correctly. Implement the following tips in your PR campaigns and watch your visibility skyrocket:

·        Create the best landing page for your campaign – when you begin a PR campaign with the intent of utilizing social media, it’s always best to create a specific landing page designed to work in conjunction with your social media promotions. Your landing page should be geared toward social media users. Create the page so that social media visitors will feel comfortable using it. And make sure it promotes clarity and lacks confusion.
·        Use SEO and other marketing tactics in conjunction with social media management – social media will get help your PR campaign go very far. But if you really want to expand your reach even further, you need to seriously begin using other marketing tactics to spread your message far and wide. Search engine optimization is a fantastic marketing method that will help spread the message of your PR campaign. Other marketing tactics like PPC, email campaigns, cross-promotional tactics, Facebook ads, LinkedIn ads, and more, will definitely help to spread your message further than simply using social media sites and nothing more.
·        Always pay attention to the social media platform’s promotional rules – when marketing on social media websites, it’s important to pay attention to the promotional rules that the site has established. You may accidentally break the rules and your social media PR campaign is immediately going to come to a screeching halt when you’re penalized for violating the rules of the social media site. Keep this in mind and prevent making this huge mistake by reading and learning the rules ahead of time before beginning your campaign.
·        Create a follow-up campaign – if your campaign is having success on social media, it’s wise to begin planning your follow-up campaign. There’s no point waiting if you already know that success is on the horizon. So plan your new campaign and begin implementing it as soon as your original campaign is through.
·        Set clear goals for your social media campaign – before beginning your social media campaign to improve public relations, you need to set goals and make sure they are very clear so that you understand what you’re trying to get out of the campaign. By knowing your goals and aims, you can ultimately discover the best ways to measure your success.
·        Use influencers to increase your reach – if your campaign isn’t as successful as you hoped it would be, reach out to powerful social media influencers and see if they can help promote your content. One powerful influencer can make a huge difference on your overall campaign success. Start reaching out to influencers in your market to receive additional help.
·        Always the track and measure your success – when all is said and done, you need to track and measure your social media PR success. By tracking and measuring success, you’ll know if your campaign worked or not. And you’ll also know if it’s worth it to keep going, or you might find out that you’d be better off ending it and starting over.

Conclusion

Launching a successful PR campaign on social media is never easy. But it is possible if you implement the steps that we’ve shared with you today.

Author Bio
Wendy Dessler
Title: Super-Connector at OutreachMama

Wendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.