Wednesday, February 15, 2017

Growing the Profitability of Your Business in Four Simple Steps

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Business owners from all walks of life are often idealistic and ambitious when it comes to the pursuit of success. These men and women relentlessly pursue their vision with determination and gusto, and this is especially true when first starting out in their market.
Unfortunately, the magic of opening a new startup eventually wears off and the initial rush of creative energy dies down to a dull roar. It’s difficult for business owners to maintain consistency as far as profitability and growth are concerned. We always seem to get bogged down by the minutia of daily business practices and growth has a tendency to go by the wayside.
Are you ready to break the cycle? More profitability is waiting for you right around the corner. Follow our four step plan and watch your company’s growth begin to soar.
4 Steps to Growth and Profitability
Please use these steps in order to achieve the greatest levels of success. The four steps include:
  • Growth must become one of your biggest priorities – your company is never going to grow unless you prioritize it and make it part of your overall mission. Business owners often forget about growth when they are caught up in the daily tasks needed to run their business. Focus on making strategic and intelligent decisions that will help your company thrive. By planning in an actionable way, you’ll put together a foolproof strategy that you can implement to grow your business.
  • How well do you know your organization? – It’s time to get to know your company better. It’s hard to know where to go without paying attention to where your company has been in the past. To implement an effective growth strategy, you have to look at your business objectively and determine your strengths, weaknesses, discover where improvements need to be made, and you must pay close attention to the competition. Once you know your organization from top to bottom, you’ll be able to put a plan in place that will allow you to grow and prosper.
  • Always keep your eye on the numbers – how are you going to measure growth if you don’t know your company’s numbers? You have to crunch the numbers and continue to do so in order to measure profit margins. It’s also necessary to crunch the numbers to find out where you are spending, where you might be overspending, employee pay as you calculate hours worked, and other vital facts that will give you a real understanding of your business metrics. By digging deep, you will become operationally efficient, and this will allow you to grow and expand in increments moving into the future.
  • Have a solid system in place – finally, having the right system in place is crucial to ensure that you can grow and keep up with the pace. If your system is faulty, not only will you struggle with growth, you’ll even have a difficult time maintaining your current level of business success. Look at your system and make the necessary adjustments so that your company can operate at full tilt without stumbling.
Final Thoughts

Growing your company and making it more profitable can seem quite challenging. If you follow our four step process, you’ll have a much better chance at success. Put it to work today.

Tuesday, February 14, 2017

10 Most Awesome Trends for 2016 Weddings

When it comes to planning the most awesome wedding of the 2016 season, there are some trends you can implement to really knock your big day right out the park. From themes to decor, creative reception ideas and the latest photography trends, there’s something for every style bride. Check out how you can make the most of your special day and throw one killer wedding in 2016.
1. Vintage Elegance Wedding Style
If you’re looking for the most awesome trend this year in themes, you should be thinking Parlour Rooms, Hollywood Hotels and Art Deco.

Dimly – but flatteringly - lit rooms with wallpaper and grand pianos.
High Back velvet chairs and striped couches for seating.
Any venue with vintage style lighting like electric wall sconces or crystal lamps on tables.

Fun and Stylish Decor
The most awesome trends in decor this year comes down to attention to detail! Forget using a boat load of decor, simple and elegant is the way to go. Whether you want to add a pop of color or create simple elegance with a centerpiece, here are the most awesome wedding trends for 2016:
2. Flagging Tape
If you have your heart set on trying out some unique, fun wedding trends -- instead of ribbon, you should be working with flagging tape. A cheaper alternative to ribbon, flagging tape comes in a plethora of designs and colors. It’s also super versatile:

Build a beautiful backdrop for when you say your vows.
Hang it from the ceiling of your venue to create depth and unique decor.
Tie it to chair backs with flowers to really give your chairs some charm.

3. Blending Beautiful Colors
Forget the two color system of the past, brides in 2016 are choosing entire palettes for one sincerely awesome trend. This is great when choosing bridesmaid dresses, flowers and centerpieces.
When you choose your theme, simply google “beach” or “Hollywood” color palette, and you can start compiling color ideas.
Mix and match colors when it comes to bridesmaids and flowers for a total color explosion.
Colors don’t have to be uniform, then can simply blend to create a gorgeous tone effect.

4. Forget The Flowers
Flowers are expensive and brides are finding awesome options to tone down the budget in 2016. When it comes to flowers, simply think outside the garden this year:
Jeweled Bouquets

5. Creative Cocktails
Forget the traditional champagne reception, this year couples are going a bit more creative with beverages. Sit down with your partner in crime and come up with a few ideas of drinks you love or might fit with your wedding them. Think:
Themed cocktail to your reception.
Cocktails that add a pop of color and match your palette.
Signature cocktails made from your favorite ingredients.
His and Hers cocktails that really nail your personality.

6. Heritage Receptions
Family style dinners and heritage style meals are all the rage in 2016 weddings. Think big Italian family dinner where dishes are passed around the table rather than a formal catered experience.
Long, family style reception tables.
Table cloths and table runners for accents.
Dishes served right on the table in lieu of buffets or catered three/five course dinners.
Foods will have that home cooked, heritage feel to them.
Self-serve cocktails and build your own food bars.

7. Mini Pairings
If you really like the idea of canap├ęs and champagne, then there is one awesome wedding trend you should follow for your 2016 wedding. The mini-pairing. Cute, adorable, delicious bites of foods and mini drinks that are so scrumptious, you won’t be able to resist them:
Milk and cookies
Tomato soup and grilled cheese
Sliders and mini-beers
Tacos and tequila
Bacon maple cupcakes and bourbon
Mac n’ cheese cupcakes with bloody mary shots
Deviled eggs and mini-martinis

8. Naked Cakes
That money you saved on flowers comes in handy when it comes to decorating these beautiful naked cakes! Cut your budget with greenery and top your cake with an array of garden roses or peonies.

9. Awesome Photography Do’s & Don’ts
The most awesome photography trends are all about highlights in 2016. Instead of recording every single moment and having to sift through thousands of shots, you should discuss simple highlights with your photographer/videographers.
Movie Trailer style videos that are one to three minutes in length in lieu of three hour videos.
Photographs that sincerely highlight your entire day in moments rather than a whole book of every single detail.
Epic shots with nature as the backdrop that creates one specific moment between bride and groom.
10. It’s All About the Lighting
What would a romantic wedding be if it weren’t lit by decadent candlelight? Some of the best ideas tie in the Hollywood/Parlor style themes, too!
Chandeliers and Candelabras
Light up marquee letters
Lanterns hung in trees
Candlelight lit wedding aisles
Crystal lamps on reception tables
Edison bulbs strung along the dance floor
Bio:  Making your wedding dreams come true is what provides the magic that runs Apropos Creations. From stunning Southeast Asian weddings that span several days to lush multi-cultural weddings, my goal is to plan and execute events with the kind of personal service and inspiring ideas that make the journey as easy as possible for you from start to finish.

I provide wedding planning and event coordination services for Metro Phoenix, Scottsdale, and Sedona, Arizona. Additionally, I specialize in planning destination weddings for San Diego, San Jose and San Francisco (among other bay area cities) along with the Philippines and other international destination wedding locations.

If you’re looking for an intimately personal wedding day with the flawless coordination that makes every memory a treasure, Apropos Creations has a wide range of wedding planning packages that will suit any budget. I pledge you my devotion in creating a wedding or event that is as unique as you are, leaving you with delightful memories that will last a lifetime.

Please get in touch! I’d love to hear what you have envisioned for your wedding day, and how to make your dreams come true as the best Arizona wedding planner or destination wedding planner. Call (480) 216-4630 or email for a complimentary consultation. You can also visit our website at  I can’t wait to help you make your dream wedding a reality!

Monday, February 13, 2017

tips for building a social media following for the self employed

3 Tips to Build a Social Media Audience When Self-Employed

It’s often difficult for the self-employed to come up with a marketing strategy that they can use on social media. It’s hard to break through the noise and finally be heard.

If you plan to attempt to use social media to bring in new business, you need to know where to begin. You have to learn the best ways to engage your audience on social media and discover how to leverage the potential that this medium can provide.

Are you looking to learn the best practices to build an audience on social media? We’ll help you get there. And we’ll even tell you how to retain your audience and build your business accordingly.

Paying to Market on Social Media

The days of freely marketing to potential prospects on social media websites like Facebook, Twitter, and others are long past. Now, in order to fully access your audience and achieve the greatest amount of exposure, you have to be willing to pay in order to play.

What does this mean for self-employed business owners?

It means that you have to set aside part of your marketing budget to use on your favorite social media websites. If you cannot afford to pay to play, then you should focus on building a responsive audience, provide serious value to your customers, and create avid and rabid fans.

Choose the Right Social Media Platforms for Your Market

Before we discuss choosing the right platform, please note that some businesses have no need to even bother establishing a presence on social media. They can participate in media relations through other avenues and ignore this potential marketing method altogether. You’ll know if your business will benefit from social media or not.

For the rest of the self-employed business mavens out there, choosing the ideal social media platform will help you achieve a strong online presence in your market.

You’ll know whether or not your business is right for certain platforms. Some companies can build a huge audience on social sites like YouTube, Pinterest, and Instagram. Others businesses that aren’t quite that visual will have a better chance at building a massive platform on Facebook, Twitter, or Google +.

Ultimately, you have to know your business, know your audience, and know what they will respond to. Once you have that figured out, you can then determine the best social media platform to use to get your message across.

Avoid the Hard Sell on Social Media Platforms

As a self-employed business owner, you have to do everything in your power to establish an audience that will buy your products and services. If you attempt to hard-sell everyone you meet, you’ll bury your business faster than a speeding bullet.

The hard-sell does not work on social sites. People visit these platforms to interact with friends and have a good time. They aren’t looking for some business owner to try and push their products and services on them all day long.

Instead, use social media to develop personal relationships with people interested in what you have to sell. By establishing these personal relationships, you will build a massive fan base that rapidly pulls out their credit card every time you have a sale! And that’s exactly what you want from social media websites and the potential that they offer.


Self-employed business owners can seriously benefit from social media when done right. Please use these guidelines to your advantage today.