Thursday, September 22, 2016

5 Ways to Avoid Losing Everything in a Divorce

In today’s society, divorce is all about the money. In the past it was about which spouse was the meanest and which one slept with the babysitter! When it comes to modern-day divorce, the income of both spouses should technically be up for grabs.

In an odd turn of events, couples do not necessarily know about one another’s finances. They may not even have a clue where to look. And even stranger, many might not know their net worth because incomes have dropped in recent years and the housing market has taken a tumble, causing the value of many homes to plummet.

Couples are less likely to get a divorce during hard times. Many unhappy spouses just can’t seem to afford splitting up due to financial difficulties. But for those people looking to end their marriage anyway, things become even more difficult when times are hard.

We’ll now take a look at five excellent tips to avoid losing your shirt during a divorce.

5 Tips to Prevent Losing Too Much during Your Divorce

·        Discover how much your spouse is actually worth – you would think that each spouse knows how much the other is worth, but this is never necessarily the case. If you don’t know how much your spouse is worth, then you have to dig into their finances to discover the truth. Snoop around if you have to. Look at their financial records. Pay close attention to pay stubs. Get a clue about their income. And if they have other property that isn’t in your name, find out its value as well. Gathering this information will help during divorce mediation. It will help the mediator – or your attorney if you end up going that route – grant you your fair share during the split.

·        Protect the money you brought into the marriage – when you first got married, did you have personal savings or an inheritance of value that you brought with you? More likely than not, you’ll be able to take back this money if it was separated and not part of a joint account with your spouse. However, if it was mixed with other marital assets, it will most likely be divided after you separate.

·        Don’t forget about retirement accounts and pensions – you might not be able to get an even split of these accounts, but you are entitled to a portion of them because of the marriage. How much you are entitled to depends on the state you live in and other qualifying factors. Please speak with a qualified divorce attorney and mention to the firm about pensions and retirement accounts. Let them handle it from there.

·        Consider fighting for health benefits – as one half of a marriage couple, you may have received health benefits from your spouse. This should not necessarily come to an end now that you are getting a divorce. Fight for your right to continue to get health benefits from your spouse as part of the divorce settlement. Again, this is something that you should mention to your divorce attorney or mediator so he or she can look into it further on your behalf.

·        Save money by reaching an amicable split – instead of getting divorce lawyers involved, you can always attempt to work it out with your spouse to avoid paying hefty lawyer fees. If you feel that you can make this happen, it’s definitely worth it and will keep money in your pocket by avoiding paying for expensive lawyers.

5 Step Account-Based Marketing Plan

Account-based marketing (ABM) is currently the latest marketing trend making serious headway in the advertising world. This powerful and effective marketing strategy is paying off big time for many companies and their marketing efforts.

Statistically speaking, after polling a group of B2B marketers, 92% of them believe that when it comes to their marketing efforts, ABM is “very” or even “extremely” important to their overall marketing strategy. And an additional 84% of B2B marketers polled believe that account-based marketing creates lasting retention and even more upsell opportunities to add to their bottom line.

We’ve developed a five phase ABM plan that is having a serious and lasting impact for clients across the board. It can help improve many aspects of a company’s overall marketing strategy, including media relations, and it’s definitely having a positive impact on their bottom line.

The 5 Step Account-Based Marketing Strategy That Works

Step #1: Set Goals and the Plan Your Account-Based Marketing Strategy

As you can imagine, the first step will set the stage for the entire ABM strategy. It’s in your best interest to take this stage of the plan very seriously and give it the time and attention that it needs to set the tone for the entire project.

Creating a lasting and realistic ABM strategy should be your main priority during the first step. Try not to create a grandiose scheme that will ultimately lead to disappointment and failure. You’ll regret it and falsely believe that account-based marketing doesn’t work when nothing could be further from the truth.

Step #2: Assign ABM Projects to Members of Your Sales and Marketing Team

Now that you have a realistic plan in place, it’s time to assign specific projects and goals to members of your sales and marketing staff. Everyone involved in the account-based marketing project should have a specific goal or goals that they are attempting to achieve. By creating this plan ahead of time, everyone will know their part, and they will understand what they are personally looking to accomplish as a member of this team.

Step #3: Create Shareable and Engaging Content

The best way to implement an ABM strategy of this type is to make sure the content is shareable, engaging, and ultimately valuable to your target audience.

By sharing content on the World Wide Web, you’ll create an incredible opportunity to reach your target audience the best ways possible.

Everyone loves reading, watching, or listening to valuable and engaging content. They crave it in today’s digital world. So give your market what they want and watch them come flocking to you in droves to buy your products and services.

Step #4: Choose the Best Engagement Tactics to Penetrate Your Target Audience

Depending on your products and services, your target audience will expect engagement from your company in certain ways that you’ll have to figure out.

Most people love engaging with businesses on social media. That’s one engagement tactic that should work for your business or every other business for that matter.

Do you have a company blog? Would members of your target audience like reading or watching valuable content being shared regularly on your blog? This is another way to engage with your target audience in a manner that they expect from you.

Ultimately, your team will have to sit down and determine the right way to penetrate your target audience using the correct engagement tactics. It’s the only real way to effectively use our ABM plan.

Step #5: Analyze Your ABM Campaign

In the last step, you have to take the time to analyze your ABM campaign. Figure out what’s working and continue to use those tactics. You also have to determine what isn’t working. If something isn’t effective, stop doing it but from now on. It’s really that simple.

Please use our five step ABM plan and engage with your audience on a higher level.

Sunday, September 18, 2016

4 Reasons Why You Should Hire a Professional Cleaning Service after a Remodel

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Are you on the verge of remodeling the interior of your home? You might not want to think about it right now, but post renovation cleaning is a serious issue that needs to be considered ahead of time. By taking the bull by the horns, and figuring out how your place is going to be cleaned before renovations begin, you can put a plan in place that will ensure everything looks shiny and new once the job is finally through.

As an example, let’s say you’re renovating your kitchen from top to bottom and putting in all new appliances, new cabinets, new flooring, and more. This is a huge undertaking as you are about to learn, and it’s going to create all kinds of dirt, dust, and debris that will need to be cleaned so that your renovations look perfect when they are through.

The best way to handle this problem is to hire a professional cleaning service. Cleaning companies have the ability, knowledge, and wherewithal to handle this job appropriately from the start. You’ll feel much better knowing that you have professionals on your side to help tackle this tremendous undertaking.

Four Reasons to Hire a Professional Cleaning Crew

As previously discussed, professional cleaning crews will make your life a whole lot easier, especially when it comes to cleaning up after a large renovation. Four reasons to consider hiring professionals include:

  1. Professionals will clean everything from top to bottom – you might not realize how huge of an undertaking this job will truly become. During renovations, dust has kicked up all over the place and everything becomes filthy. Professional cleaning crews will handle all of your cleaning needs, and they will never miss a thing. They’ll tackle cleaning the walls, doorways, lighting fixtures, vents, stoves and other appliances, and everything else that gets dusty and dirty during a renovation. Prepare to be impressed! You’ll immediately recognize the value of hiring a professional service when all is said and done.
  2. Cleaning crews have years of experience – everybody has cleaned their house at some point, but most people have not cleaned up after a major interior renovation. This cleaning job is large, intense, and often very stressful. Professionals have the experience and know-how to clean a house after a huge undertaking such as this. Keep your stress at bay and preserve your sanity by letting a professional crew handle this massive job on your behalf.
  3. Convenience is the name of the game – as a homeowner in the middle of a big renovation, you have too much responsibility on your shoulders already. Not only do you have to take care of your family members and your own personal challenges in life; adding cleaning up after a renovation might be too much of a burden. Let a cleaning crew handle the mess and prevent further stress.
  4. Cleaning at lightning speed – cleaning crews work fast. There is no denying this. And depending on the size and space, they can tackle a thorough cleaning in as little as a day, or if the job is very large, it might take a whole weekend. No matter what, it’s going to be finished faster by a professional than the average person. So please keep this in mind.

Trust the cleanup of your latest interior remodel to the pros. It will be the best decision you’ve ever made!