Tuesday, February 21, 2017

PR tips on social media for marketing success

Achieve Marketing Success Using These PR Social Media Tips

Do you hope to improve PR campaigns with social media marketing? It’s a lot easier to achieve social media success with PR than you might think.

The best way to reach your desired levels of social media success is to make sure that you’re up to date on all social media marketing tactics and available tools. In an effort to help you get up to date, we will share many of our favorite PR social media tips with you right now.

When all's said and done, creating an excellent and effective social media public relations campaign is certainly possible. And if you follow the guidelines that we share with you today, your chances of success will greatly improve.

4 Tips to Achieve PR Social Media Marketing Success

·        Improve future posts by analyzing past content – the best way to improve future posts when analyzing social media management tactics is to look over your biggest social media successes and failures. By reviewing previous posts, you’ll be able to figure out what worked, and more importantly, you’ll be able to figure out what didn’t work. After performing past post content analysis, you can then cherry pick the types of content that your audience resonates with the most. And then you can focus on creating that specific type of content so that you can share it with them and achieve success again and again in the future.
·        Use images to grab your audience’s attention – whether promoting your content on Twitter, Facebook, or any other social media platform for that matter, you have to do everything that you can in order to grab your audience’s attention. A simple way to get their attention is to share interesting or even provocative images. Once you begin to use images on all of your social media posts, you’ll notice that your audience will interact with you on social media more and more. Please use this suggestion and take full advantage so that you can develop an engaging audience that interacts with the information that you share.
·        Use multiple content formats when sharing information on social media – the best way to achieve marketing success for your PR campaigns on social media is to remember to switch up the types of content that you share on the site. As an example, let’s say you regularly share links to articles on your blog. Sure, many of your blog visitors will appreciate this content and really enjoy it. But there are many people on social media websites that really don’t like reading blogs. Some might prefer to watch videos. Others might enjoy an engaging infographic. Still others might prefer to hear what you have to say on a podcast. When sharing info on social media, switch it up regularly to provide an opportunity to capture as much of your potential audience as possible through varying content.
·        Deliver content on a consistent basis – today’s final tip is to remind you to deliver content on a consistent basis in order to achieve PR social media success. Your social media contacts want to engage with your business. The best way to help them engage is to consistently provide content so that they can continue to interact with your business online.


It’s easier to achieve PR social media marketing success than you think. Use these tips and guidelines and start achieving real world, lasting success today.

Author Bio
Wendy Dessler
Title: Super-Connector at OutreachMama

Wendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.

Sunday, February 19, 2017

Using Social Media to Launch a Successful PR Campaign

Social media can be a powerful business tool if you know how to use it. And when it comes to launching PR campaigns, getting your message out there on social media is definitely going to provide a major boost in visibility to say the least.

It requires planning, patience, and execution to come up with a sound social media strategy when implementing it in conjunction with PR. In an effort to get this right, it helps to know powerful social media tips that will make launching a successful PR campaign easier than you might imagine.

To help you get your PR campaign off the ground on social media the right way, we will share our favorite campaign tips with you right now.

7 Tips to Launch a Successful Social Media PR Campaign

Social media websites can be a powerful PR tool when you know how to use them correctly. Implement the following tips in your PR campaigns and watch your visibility skyrocket:

·        Create the best landing page for your campaign – when you begin a PR campaign with the intent of utilizing social media, it’s always best to create a specific landing page designed to work in conjunction with your social media promotions. Your landing page should be geared toward social media users. Create the page so that social media visitors will feel comfortable using it. And make sure it promotes clarity and lacks confusion.
·        Use SEO and other marketing tactics in conjunction with social media management – social media will get help your PR campaign go very far. But if you really want to expand your reach even further, you need to seriously begin using other marketing tactics to spread your message far and wide. Search engine optimization is a fantastic marketing method that will help spread the message of your PR campaign. Other marketing tactics like PPC, email campaigns, cross-promotional tactics, Facebook ads, LinkedIn ads, and more, will definitely help to spread your message further than simply using social media sites and nothing more.
·        Always pay attention to the social media platform’s promotional rules – when marketing on social media websites, it’s important to pay attention to the promotional rules that the site has established. You may accidentally break the rules and your social media PR campaign is immediately going to come to a screeching halt when you’re penalized for violating the rules of the social media site. Keep this in mind and prevent making this huge mistake by reading and learning the rules ahead of time before beginning your campaign.
·        Create a follow-up campaign – if your campaign is having success on social media, it’s wise to begin planning your follow-up campaign. There’s no point waiting if you already know that success is on the horizon. So plan your new campaign and begin implementing it as soon as your original campaign is through.
·        Set clear goals for your social media campaign – before beginning your social media campaign to improve public relations, you need to set goals and make sure they are very clear so that you understand what you’re trying to get out of the campaign. By knowing your goals and aims, you can ultimately discover the best ways to measure your success.
·        Use influencers to increase your reach – if your campaign isn’t as successful as you hoped it would be, reach out to powerful social media influencers and see if they can help promote your content. One powerful influencer can make a huge difference on your overall campaign success. Start reaching out to influencers in your market to receive additional help.
·        Always the track and measure your success – when all is said and done, you need to track and measure your social media PR success. By tracking and measuring success, you’ll know if your campaign worked or not. And you’ll also know if it’s worth it to keep going, or you might find out that you’d be better off ending it and starting over.


Launching a successful PR campaign on social media is never easy. But it is possible if you implement the steps that we’ve shared with you today.

Author Bio
Wendy Dessler
Title: Super-Connector at OutreachMama

Wendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.

Wednesday, February 15, 2017

Growing the Profitability of Your Business in Four Simple Steps

grow your business.jpg
Business owners from all walks of life are often idealistic and ambitious when it comes to the pursuit of success. These men and women relentlessly pursue their vision with determination and gusto, and this is especially true when first starting out in their market.
Unfortunately, the magic of opening a new startup eventually wears off and the initial rush of creative energy dies down to a dull roar. It’s difficult for business owners to maintain consistency as far as profitability and growth are concerned. We always seem to get bogged down by the minutia of daily business practices and growth has a tendency to go by the wayside.
Are you ready to break the cycle? More profitability is waiting for you right around the corner. Follow our four step plan and watch your company’s growth begin to soar.
4 Steps to Growth and Profitability
Please use these steps in order to achieve the greatest levels of success. The four steps include:
  • Growth must become one of your biggest priorities – your company is never going to grow unless you prioritize it and make it part of your overall mission. Business owners often forget about growth when they are caught up in the daily tasks needed to run their business. Focus on making strategic and intelligent decisions that will help your company thrive. By planning in an actionable way, you’ll put together a foolproof strategy that you can implement to grow your business.
  • How well do you know your organization? – It’s time to get to know your company better. It’s hard to know where to go without paying attention to where your company has been in the past. To implement an effective growth strategy, you have to look at your business objectively and determine your strengths, weaknesses, discover where improvements need to be made, and you must pay close attention to the competition. Once you know your organization from top to bottom, you’ll be able to put a plan in place that will allow you to grow and prosper.
  • Always keep your eye on the numbers – how are you going to measure growth if you don’t know your company’s numbers? You have to crunch the numbers and continue to do so in order to measure profit margins. It’s also necessary to crunch the numbers to find out where you are spending, where you might be overspending, employee pay as you calculate hours worked, and other vital facts that will give you a real understanding of your business metrics. By digging deep, you will become operationally efficient, and this will allow you to grow and expand in increments moving into the future.
  • Have a solid system in place – finally, having the right system in place is crucial to ensure that you can grow and keep up with the pace. If your system is faulty, not only will you struggle with growth, you’ll even have a difficult time maintaining your current level of business success. Look at your system and make the necessary adjustments so that your company can operate at full tilt without stumbling.
Final Thoughts

Growing your company and making it more profitable can seem quite challenging. If you follow our four step process, you’ll have a much better chance at success. Put it to work today.

Tuesday, February 14, 2017

10 Most Awesome Trends for 2016 Weddings

When it comes to planning the most awesome wedding of the 2016 season, there are some trends you can implement to really knock your big day right out the park. From themes to decor, creative reception ideas and the latest photography trends, there’s something for every style bride. Check out how you can make the most of your special day and throw one killer wedding in 2016.
1. Vintage Elegance Wedding Style
If you’re looking for the most awesome trend this year in themes, you should be thinking Parlour Rooms, Hollywood Hotels and Art Deco.

Dimly – but flatteringly - lit rooms with wallpaper and grand pianos.
High Back velvet chairs and striped couches for seating.
Any venue with vintage style lighting like electric wall sconces or crystal lamps on tables.

Fun and Stylish Decor
The most awesome trends in decor this year comes down to attention to detail! Forget using a boat load of decor, simple and elegant is the way to go. Whether you want to add a pop of color or create simple elegance with a centerpiece, here are the most awesome wedding trends for 2016:
2. Flagging Tape
If you have your heart set on trying out some unique, fun wedding trends -- instead of ribbon, you should be working with flagging tape. A cheaper alternative to ribbon, flagging tape comes in a plethora of designs and colors. It’s also super versatile:

Build a beautiful backdrop for when you say your vows.
Hang it from the ceiling of your venue to create depth and unique decor.
Tie it to chair backs with flowers to really give your chairs some charm.

3. Blending Beautiful Colors
Forget the two color system of the past, brides in 2016 are choosing entire palettes for one sincerely awesome trend. This is great when choosing bridesmaid dresses, flowers and centerpieces.
When you choose your theme, simply google “beach” or “Hollywood” color palette, and you can start compiling color ideas.
Mix and match colors when it comes to bridesmaids and flowers for a total color explosion.
Colors don’t have to be uniform, then can simply blend to create a gorgeous tone effect.

4. Forget The Flowers
Flowers are expensive and brides are finding awesome options to tone down the budget in 2016. When it comes to flowers, simply think outside the garden this year:
Jeweled Bouquets

5. Creative Cocktails
Forget the traditional champagne reception, this year couples are going a bit more creative with beverages. Sit down with your partner in crime and come up with a few ideas of drinks you love or might fit with your wedding them. Think:
Themed cocktail to your reception.
Cocktails that add a pop of color and match your palette.
Signature cocktails made from your favorite ingredients.
His and Hers cocktails that really nail your personality.

6. Heritage Receptions
Family style dinners and heritage style meals are all the rage in 2016 weddings. Think big Italian family dinner where dishes are passed around the table rather than a formal catered experience.
Long, family style reception tables.
Table cloths and table runners for accents.
Dishes served right on the table in lieu of buffets or catered three/five course dinners.
Foods will have that home cooked, heritage feel to them.
Self-serve cocktails and build your own food bars.

7. Mini Pairings
If you really like the idea of canap├ęs and champagne, then there is one awesome wedding trend you should follow for your 2016 wedding. The mini-pairing. Cute, adorable, delicious bites of foods and mini drinks that are so scrumptious, you won’t be able to resist them:
Milk and cookies
Tomato soup and grilled cheese
Sliders and mini-beers
Tacos and tequila
Bacon maple cupcakes and bourbon
Mac n’ cheese cupcakes with bloody mary shots
Deviled eggs and mini-martinis

8. Naked Cakes
That money you saved on flowers comes in handy when it comes to decorating these beautiful naked cakes! Cut your budget with greenery and top your cake with an array of garden roses or peonies.

9. Awesome Photography Do’s & Don’ts
The most awesome photography trends are all about highlights in 2016. Instead of recording every single moment and having to sift through thousands of shots, you should discuss simple highlights with your photographer/videographers.
Movie Trailer style videos that are one to three minutes in length in lieu of three hour videos.
Photographs that sincerely highlight your entire day in moments rather than a whole book of every single detail.
Epic shots with nature as the backdrop that creates one specific moment between bride and groom.
10. It’s All About the Lighting
What would a romantic wedding be if it weren’t lit by decadent candlelight? Some of the best ideas tie in the Hollywood/Parlor style themes, too!
Chandeliers and Candelabras
Light up marquee letters
Lanterns hung in trees
Candlelight lit wedding aisles
Crystal lamps on reception tables
Edison bulbs strung along the dance floor
Bio:  Making your wedding dreams come true is what provides the magic that runs Apropos Creations. From stunning Southeast Asian weddings that span several days to lush multi-cultural weddings, my goal is to plan and execute events with the kind of personal service and inspiring ideas that make the journey as easy as possible for you from start to finish.

I provide wedding planning and event coordination services for Metro Phoenix, Scottsdale, and Sedona, Arizona. Additionally, I specialize in planning destination weddings for San Diego, San Jose and San Francisco (among other bay area cities) along with the Philippines and other international destination wedding locations.

If you’re looking for an intimately personal wedding day with the flawless coordination that makes every memory a treasure, Apropos Creations has a wide range of wedding planning packages that will suit any budget. I pledge you my devotion in creating a wedding or event that is as unique as you are, leaving you with delightful memories that will last a lifetime.

Please get in touch! I’d love to hear what you have envisioned for your wedding day, and how to make your dreams come true as the best Arizona wedding planner or destination wedding planner. Call (480) 216-4630 or email details@aproposcreations.com for a complimentary consultation. You can also visit our website at www.aproposcreations.com.  I can’t wait to help you make your dream wedding a reality!